Premiere" is the series premiere of the television series The O.C., which first aired on the Fox network on August 5, 2003. Written by series creator Josh Schwartz and directed by executive producer Doug Liman, the episode depicts the introduction of troubled teenager Ryan Atwood (Benjamin McKenzie) into the wealthy lifestyle of the Cohen family in Newport Beach, Orange County, California. The casting directors, Patrick J. Rush and Alyson Silverberg, began selecting the principal cast eight to ten weeks before filming started. Seth Cohen (Adam Brody) was based on Schwartz's experiences at the University of Southern California as a "neurotic Jewish kid from the East Coast in a land of water polo players
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